Patrons are consistently surprised to find out about the library's digital offerings, so these billboards focus on the benefits of those features. 
A celebration of the library's 100 years of service to the area. Billboards and postcards were made with real photos from the library's scrapbook collection. The library's uniform was given an old fashioned feel with aprons.
A series of lighthearted illustrations based on classic literature strengthened the library's brand as a fun, family friendly place. This campaign took form in billboards, bookmarks, a video ad, and large scale ads in the mall.
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